Metabo
During my 14-month placement at Metabo, I developed as a marketer and graphic designer by managing four key areas: promotional work, point-of-sale and packaging, social media, and EDM/website design. During my tenure I redesigned national catalogues, posters, header cards, and online assets for dealer promotions, distributing over 16,000 brochures and increasing brand consistency. I also created custom in-store signage and packaging for new product launches, managed Metabo’s social media to achieve a 30% rise in engagement and 108% increase in reach, and produced EDMs and web content through Typo3, enhancing the brand’s digital presence across Australia.
Point of Sale & Packaging
Designed in-store signage and product packaging for new launches, including custom box designs and kit labels. Created point-of-sale materials such as A2 posters, header cards, and tear-off pads displayed across major dealer stores.
Promotional Work
Redesigned national catalogues, posters, header cards, and online assets for dealer promotions. Distributed over 16,000 brochures nationwide and created consistent, clean layouts that highlighted key brand features like Metabo’s 6-year warranty and Cordless Alliance System.
